By involving users who would become your allies in telling your story to their friends and family, and by empowering them to do it online, you are on the right path of adapting to consumer-behaviour shifts
How practical Nest is for startups like Rewindr and why we made the decision to ditch Express for Nest?
This article casts but a little glimpse of light into how transformative power of user-generated content and genuine customers online reviews can be.
